HEARTFUL is a free digital magazine for family photographers that highlights images with soul. by photographers interested in telling honest stories that are deeper than pretty.
Get inspired to make your best imagery yet. 

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The payoff for snapping the perfect holiday family photo is big, but getting just the right shot isn’t always easy. Parents know how stressful it can be, from excited toddlers to rowdy pets. And when it’s baby’s first Christmas, the pressure is on. To help you capture merry memories with ease, we’ve enlisted baby photographer pro, Elza Miquel-Blain. Here, she dishes on creative tips for a DIY holiday photoshoot that will go off without a hitch. From newborn to toddler, these insider ideas will ensure you snap precious moments you’ll cherish for years to come. (…)

32. Delivered as your baby grows, Luna Cay is a luxury subscription baby sleepwear line that delivers onesies directly to you based on your baby’s size. Their sustainable bamboo fabric is softer on your baby’s skin and a double zipper makes for easy changes! Visit lunacay.com and follow @lunacaysleep for more information. 

Myno & Co is an online shop designed for the modern parent looking for a more sustainable way to shop for childrenswear. They offer a curated selection of high-quality preloved and new sustainable clothing from modern, ethical and organic brands from around the world.

As a family photographer, my main passion has always been to work with little ones. They are the most authentic subjects in front of a camera, and I truly enjoy capturing their genuine personalities. Another major passion of mine is the children fashion industry. It is such a fun, inspiring space that is currently beautifully blooming with so many unique brands out there. To me, commercial photography is the perfect mix of these two worlds that I love. (…)

Volume XXIV - Pages 28 to 37

Children are free spirits. More than anything, they are real and true to themselves. Lively, they are always ready to discover and enjoy the little things. They’ll constantly surprise me with their spontaneity and just as film, they amaze me by their authenticity. (…)

Volume XIII - Pages 68 to 72

& online

As the saying goes, necessity is the mother of invention, and such was the case for new sleepwear line, Luna Cay. Inspired by the need for a sleepwear brand that promised quality, safety, and substainability without compromise, Luna Cay founder Ashley Malone turned the void in the market into an entire collection of buttery soft sleepers and accessories. (…)

Spring 2022, pages 9-60-61

At first, you might mistake this kids party for a mini-sized wedding. I did. It's just that good. Elegant, yet playful—Shaw Events, Mums Garden Floral and the entire vendor team really outdid themselves with a bunny theme that is just too cute to boot. "Pin the tail on the bunny"? Dead. How ADORABLE? You can bet your bunny tail I'll be pinning every last detail in hopes it will remind me I need to do this for my son's spring birthday next year. Please, please make sure to scope out the full gallery from Elza Photographie!

There is nothing cuter than baby sleepwear, except for babies in sleepwear; that is the sweetest! Thus, as you can imagine, we were thrilled to see the adorable shots that Luna Cay Sleep shot in our Ballroom. The simplistic decor and bright walls in our studio made of the perfect backdrop for these cuties and their fashionable sleepers. (...)

Brand: @lunacaysleep
Stylist: @shaw_lifestyle_
Photographer: @elzaphotographie

Elza Photographie brought along mom Julia and her adorable daughters Stella and Flora for a commercial shoot in the Solarium studio. We adored how the room was used to create a variety of selects and capture the love in the space! Stella and Flora sported their Ciala Co accessories as they posed along with mom. This adorable little family certainly brought the energy to the room and matched the space perfectly with their neutral and classic ensembles. (...)

Becoming a mother has been the single most transformative experience of my life. I had a wonderful pregnancy and apart from first trimester nausea, I truly enjoyed every minute of carrying our baby. Even up until the end I was sleeping well and feeling rested, ready and whole. I had prepared extensively for a natural hospital birth with my midwives and various other practitioners and although I was aware that "anything could happen" during labour, I still felt as though I could control the process to a certain degree with determination and focused energy. (...)

Danielle called in her friends, Elza Photographie and Warehouse 84, and they put together a picnic afternoon for her daughter and her friends! The best part, was letting the girls play with the ingredients, and to teach them about using organic, farm raised ingredients - like the beautiful eggs from Cul.ti.vate Niagara.

When Elizabeth reached out to me to book a session to celebrate Effie’s first birthday, I knew we would be creating the most precious images together. Not only her daughter is adorable, but that greenhouse was also such a dream. All these terracotta pots, these little plants and greeneries… Oh and what about that perfect little outfit and that Briar Handmade bonnet! Every little detail was simply perfect to create the most beautiful session. (...)

Growing up in a very artistic family, I remember as a kid having my own little easel at my grandparents’ atelier and painting or drawing next to them and my mom. It was such a precious moment, listening to some classical or French music and sharing that creative space with them. (…)

This editorial was a true labour of love executed with the most talented team of vendors and the sweetest models. With both Danielle of Shaw Events and myself being mothers of little ones, working predominantly in the wedding industry, it seemed only fitting to venture down this path of designing our first children’s birthday party editorial together. Because why can’t a children’s party be just as pretty as wedding? (…) (Text by Jennifer from Tufts And Toile)

Volume I - Issue I - Spring 2019 - Pages 22 to 27

This room grants me a lot of free time to work, be in the kitchen, and gives me lots of mental peace that its able to contain MOST of the toys. Keeping the surrounding rooms from being overrun by toys is definitely a challenge! I am happy that our home and layout allowed us to have a designated play space that is separate from other rooms. (…)